Season 2027 /
01 · The calendar42 nightsEach dot is one night on the 2027 calendar
02 · The year12 monthsNights per month, January to December
03 · The place1 countryEvery night lands in Mongolia
02 · The scale

Big. Then bigger.

Forty-two nights spread across a full year, in one country, under one calendar.

From the calendar
Events

The season in pictures

Forty-two nights.

Scroll through the year · watch it add up
Events so far
In the room est.
Screens reached est.
Promotion channels

Every night is promoted far beyond the venue.

01TV
02Radio
03Billboards
04Social media
03 · Media value

One season.
One name on all of it.

Season 2027 media projection
03 · Media value$0Media earnings

Earned media value across broadcast, stream, social and press for the whole season. With one partner, all of it carries one name.

Each dot = $10,000 · each block = $1M
03 · Media value0Impressions

Every stream, replay, post and screen across 42 nights.

Each dot = 1,000,000 impressions
03 · Media value0Hours of broadcast

Live coverage across the whole season, on stream and on air. That's 121 days of nonstop broadcast.

924hours of esports
1,976hours of sports, music and city nights
Each dot = 1 hour on air
03 · Media value

One season. One name on all of it.

Season 2027 media projection
0Media earnings

Earned media value across broadcast, stream, social and press for the whole season. With one partner, all of it carries one name.

0Impressions

Every stream, replay, post and screen across 42 nights. Each dot behind the number is 10 million of them.

0Broadcast hours

Live coverage across the whole season, on stream and on air.

BLAST Premier OpenBroadcast details · TBC
MESATotal hours · TBC
MCBACombined hours · TBC
Promotion channels

Every night is promoted far beyond the venue.

TV
Radio
Billboards
Social media
Headliners

Nine nights. Nine sold-out stories.

Feb → Nov · Steppe Arena
Headliner 01 · Scroll
May 10–23, 2027 · Ulaanbaatar

BLAST Premier Open

Mongolia's first tier-1 esports event. Sixteen of the world's best Counter-Strike teams, two weeks, one city that already wakes up at dawn to watch them.

May 10–23Ulaanbaatar
$1.25MPrize pool
16Teams
Headliner 02 · Scroll
August 2027 · Chapter V

Kharkhorum Festival

Mongolia's largest electronic music and visual art festival, named after Karakorum, the ancient capital of the Mongol Empire. Every chapter has its own theme, its own world and a screen bigger than the last.

12.5KIn the room
5Stages
3Days
150 hrsOf programme
04 · The engine

Every weekend, somewhere.

Between the headline nights, the leagues keep the year moving: MPS seasons, the ECL collegiate league, MCBA basketball, and qualifiers that send Mongolian teams to Singapore and Astana.

05 · Audience

Who's in the room?

The most connected generation in Mongolia. Median age 26.9. 83% online.

Scroll through the audiences · see who each night reaches
01 / 05

Gamers

0People in the room est.
0Nights
0Screens reached est.
Each figure = 1,000 people in the room est.
● Season 2027

Every stage.
One name.

Jan → Dec · 42 events

09 · One nameMost brands buy one night at a time.

09 · One nameSeason 2027 was built to be seen as a whole.

42 stages. One signature.

06 · The full year

Every date.

Move over the facade · 42 nights behind one name

One year.
One partner.

Season 2027, presented by
This space is reserved for one brand.